Creating Campaign Advertisements

How Can Advertisements be Created?

Advertisements can be created as a Custom Build advertisement through the advertisement panel in the Campaign Overview or through the Creative Builder - during the creation of a campaign or from the Campaign Overview.

Who Can Create an Advertisement?

Anyone with access to a campaign can create an ad.

In this Section:

Creating Custom Build Advertisements
Creative Builder Advertisements

Creating Custom Build Advertisements

Advertisements can be created as a new ad or by copying an existing ad. Both methods are discussed below. See: Creating a New Advertisement, Copying an Existing Advertisement

Creating a New Advertisement

Creating a new Advertisement consists of two steps:

Generate a Creative File
Once the creative has been completed for an ad, it must be prepared for uploading to Campaign Manager. On your desktop:

Create a folder which will include your creative ads and all supporting files

Do not create sub-folders - all your creative content should be at the root of your folder to avoid any issues caused by earlier SDK versions
This folder must contain the Main HTML file for your ad
The Main HTML's name should be the dimensions of the its content, eg 88x31.html

Name the folder to include advertiser - campaign - format - dimensions - notes, if any - page number, if any.

Advertisement Naming Recommendations

It is highly suggested that the folder's name follow the naming convention of: advertiser - campaign - format - dimensions - notes, if any - page number, if any.
- Advertisement Name Sample: AT&T - Young Frankenstein - Banner - 320x50
If the advertisement contains third-party tracking and cannot run in multiple apps, prefix the advertisement name with the name of the app.
- Advertisement Name Sample: DMN iPad - AT&T - Young Frankenstein - Banner - 320x50

Compress the folder into a .zip file. The resulting .zip will be uploaded to the Campaign Manager

Add the Advertisement to the Campaign Manager

Navigate to New Advertisement page:
- Click Campaign Manager in Primary Menu > Click Dashboard in Secondary Menu > Select desired Campaign > Expand Advertisements panel > Click New: Upload Zipped Ad Bundle

On the New Advertisement page, supply the following information:

Advertisement Info

Name: The suggested naming convention is displayed above
Dimensions: Enter the dimensions of your advertisement
Format: Select a desired advertisement format
Richness: Choose a Richness type.
Resolutions on which ad can run: This is the target resolution for this advertisement. Failure to set this will create problems when selecting to preview this advertisement on a device.

Once an ad is created, the information supplied in the Advertisement Info block is read-only.

Main View

Click URL: Do not edit this field. Currently, it will be managed by your Medialets' representative.
Main File: Enter the name of the Main HTML as found in the uploaded Creative File
Transparent Background: Enable if advertisement is to be have a transparency

Expandable

If the ad will not be expandable, this section should remain unchanged. Otherwise, make appropriate edits:

Main File: Enter the name of the HTML file for the expandable as found in the uploaded Creative File
Transparent Background: Enable if advertisement is to be have a transparency
Dimensions: Enter the expandable's dimensions
Type: Enter the expandable's type
Title: The default text for an expandable ad is Advertisement. To configure this default title, enter desired text in this field.

Figure: Ad displaying default expandable title

Close Button

Library: Select a button type.

To designate a close button for this ad, select one of the options in the Library dropdown

"SkipThisAdTop1" is to be used only with interstitial. Also, the following code changes must be made in the Main HTML file.

Code Snippets Needed to Manage "SkipThisAdTop1"

<style type="text/css">

<!-- add line below to manage "SkipThisAdTop1" -->
#close{position:absolute;left:0;top:0;width:320px;height:36px;background:transparent url(cb.png) no-repeat 0 0;z-index:10;}
</style>

<body>
<div id="container">
<!-- add line below to manage "SkipThisAdTop1" -->
<div id="close"></div>
</div>
</body>

<script type="text/javascript" charset="utf-8">
<!-- add 2 lines below to manage "SkipThisAdTop1" -->
var dismiss = document.getElementById('close');
dismiss.addEventListener('click',function(){MMBridge.dismissAd();}, false);

</script>
</html>

Orientation: Select the Orientation of your ad.

Tracking Pixel

Do not edit this field. Currently, it will be managed by your Medialets' representative.

Bundle

Upload File: Browse to your desktop and attach the generated Creative File (.zip)

Creative File vs Bundle File
When viewing an existing advertisement, you will notice that there is a Bundle File included. Notably, when your Creative File is uploaded to Campaign Manager it will be used to create a Bundle File. The name of the bundle file will be generated from Advertisement Info details and not directly from the name of the Creative File.

Submit Advertisement

When ready, click Create. An advertisement of version # 1 will be created.

Copying an Existing Advertisement

A new Advertisement can be created by copying an existing Advertisement. A copied advertisement can be assigned to a different campaign than the campaign to which the original advertisement belonged.

To Copy an Advertisement:

Navigate to Copy Advertisement page:
- Click Campaign Manager in Primary Menu > Click Dashboard in Secondary Menu > Select desired Campaign > Expand Advertisements panel > Click Copy link in the desired ad's row
If desired, enter a new name for the advertisement
- By default, the Copy Ad page will be pre-populated with Name. If the Name is not changed, the new advertisement's name will be the original name prefixed with "Copy X of " where "X" is an incremental number.
Assign the Advertisement to a campaign
- Begin type the name of the desired campaign and choose one from the supplied list
Click Copy Advertisement

In the resulting Advertisement Details page, you may edit Ad Details.

Creative Builder Advertisements

Advertisements can be created through the Creative Builder either when the campaign is created or from the Campaign Overview page. See: Creating a Campaign.

To Create an Advertisement:

Navigate to a campaign's advertisement to create a new Creative Builder advertisement.
- Click Campaign Manager in Primary Menu > Click Dashboard in Secondary Menu > Select desired Campaign > Expand Advertisements panel > Click New: Use Creative Builder
You will re-direct to Creative Builder to begin the process of creating an advertisement. When you finish creating an ad, or a version of it, you will be returned to the Advertisement Overview page for your new advertisement. See: Medialets Creative Builder User Guide

Managing a Campaign

Medialets Campaign Manager - User Guide

Managing Campaign Advertisements